Points on "Profile" represents how "Active" and "Seasoned" that member is. As we get sponsors, we intend that you redeem these "Points" for cash prizes, gift hampers, shopping discounts and so on... These "Points" also determine your eligibility criteria for different "Contests" on Desimahila. We encourage that members gain as many points as they can for their benefit. You can view "How to earn Points" - under "My Account" -> "My Points"